How to Schedule Pinterest Pins
Pinterest is a visual search engine, not just a social platform — and that distinction matters for your scheduling strategy. Pins have an incredibly long shelf life compared to other social content. A pin you publish today can drive traffic to your website for months or even years. Scheduling your Pinterest content in advance lets you maintain a steady publishing cadence that feeds the algorithm and keeps your boards active without daily manual effort.
Step-by-step guide
Connect your Pinterest Business account
Link your Pinterest Business account to your scheduling tool. A Business account is required for third-party publishing and gives you access to Pinterest Analytics. In Sooshie, connect in seconds through the official Pinterest API for reliable pin creation.
Create pin-optimized images
Pinterest favors vertical images with a 2:3 aspect ratio (1000x1500 pixels). Create eye-catching graphics with clear text overlays that describe the value of clicking through. Store your pin templates and finished designs in Sooshie's media library organized by board or topic.
Write keyword-rich descriptions
Pinterest is a search engine, so your pin descriptions need to include relevant keywords naturally. Describe what the viewer will find when they click, include your target keywords, and add a call to action. Sooshie's AI can generate Pinterest-optimized descriptions that balance keywords with readability.
Assign pins to the right boards
Select which board each pin should be published to. Organize your boards by topic to help Pinterest understand your content categories. If you have group boards, schedule pins to those as well for broader distribution.
Schedule for optimal discovery times
Pinterest engagement peaks on Saturday mornings, Friday afternoons, and weekday evenings between 8-11 PM. However, since pins have a long lifespan, consistent daily pinning matters more than exact timing. Schedule 5-15 pins per day spread throughout the day for maximum visibility.
Tips for better results
- Pin consistently every day — 5-15 pins daily is the sweet spot for growing your account and driving traffic.
- Create multiple pin designs for the same piece of content to test which visuals drive the most clicks.
- Use rich pins to automatically pull metadata from your website for enhanced pin displays.
- Repurpose blog post images and infographics as pins — every piece of content can become Pinterest traffic.
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