Best Social Media Scheduler for Therapists & Counselors

Therapy practices that show up on social media reduce stigma, educate their community, and attract clients who might never have sought help otherwise. But therapists face unique challenges: strict ethical boundaries around client confidentiality, the emotional weight of clinical work, and the need to maintain a warm yet professional tone. Sooshie gives therapists a way to plan and schedule thoughtful, boundary-respecting content that grows their practice while preserving their energy for client sessions.

Why therapists choose Sooshie

Destigmatize mental health through education

Schedule psychoeducation posts about anxiety, depression, grief, and relationships. When people see normalized conversations about mental health in their feed, they are more likely to reach out for help.

Maintain ethical boundaries with approval workflows

Sooshie's post review system lets you draft content and review it with fresh eyes before publishing. No accidental posts, no boundary violations, no content you would not want your licensing board to see.

Protect your therapeutic energy

Batch-create content on a designated non-clinical day. Schedule a month of posts in one sitting so you never have to context-switch between seeing clients and creating social content.

AI helps translate clinical knowledge into accessible language

Sooshie's AI assistant helps you rewrite clinical concepts into warm, approachable social posts. Describe the therapeutic concept and get a caption that resonates with a general audience.

Key features for therapists

Instagram and Facebook scheduling for practice marketing
Post preview and approval workflow for ethical review
AI caption generation with empathetic tone settings
Content calendar with mental health awareness month themes
Media library for quote graphics and infographics
Analytics to understand which topics resonate with your community
I schedule all my social content on the first Monday of each month. My practice waitlist grew to 30 people because potential clients feel like they already know me from my Instagram posts.

Licensed clinical psychologist in private practice

Plans starting at $0/mo

Free plan available. Pro from $29/mo.

No per-seat pricing. Invite your whole team.

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Join thousands of therapists who schedule, publish, and grow with Sooshie.

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