How to Schedule TikTok Videos
TikTok rewards consistency, but creating and posting videos every day is exhausting. Scheduling your TikTok content in advance lets you batch-produce videos when inspiration strikes and release them on a steady cadence. This guide walks you through the process of scheduling TikTok videos so they publish automatically at the right time.
Step-by-step guide
Connect your TikTok Business account
Link your TikTok account to your scheduling tool. TikTok requires a Business account for third-party publishing. In Sooshie, tap Connect Account, choose TikTok, and authorize access. The connection uses TikTok's official API for reliable publishing.
Upload your video
Upload a video file from your device. TikTok supports videos up to 10 minutes long. Make sure your video is in a vertical 9:16 aspect ratio for the best viewing experience. Sooshie supports uploads up to 256MB and handles format conversion automatically.
Write your caption and set options
Add a compelling caption with relevant hashtags. Set privacy levels (public, friends-only, or private), and configure whether viewers can comment, duet, or stitch your video. These settings affect discoverability, so choose based on your goals.
Pick the optimal posting time
Schedule your video for when your audience is scrolling. TikTok engagement tends to peak during lunch breaks and evening hours. Use your TikTok analytics or Sooshie's best-time feature to identify your audience's active windows.
Review and schedule
Double-check your caption, hashtags, and settings. Confirm the schedule and Sooshie will auto-publish your video at the exact time you chose. No need to set reminders or manually post — it happens automatically.
Tips for better results
- Post 1-3 TikTok videos per day during your first month to test what content resonates.
- Use trending sounds and hashtags to increase discoverability, but keep them relevant to your niche.
- Batch-record multiple videos in a single session — most successful creators film a week's worth in one sitting.
- Engage with comments within the first hour of posting to boost the algorithm's promotion of your video.
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